Kilian Martin: Altered Route, A Short Skateboard Film.
Hands down, the best skateboard film I have ever seen. Filmed by Brett Novak and featuring Kilian Martin on the skateboard. Seriously, this thing deserves multiple awards.
Thanks to BOOOOOOOM for always alerting me when a new video in this series arrives.
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12. Tim & Eric’s Billion Dollar Pledge
I wanted to come back to Tim and Eric’s marketing scheme for their Billion Dollar Movie (B$M). I wanted to focus on the most interesting part of their campaign, the Billion Dollar Movie Pledge. This was a pledge created by Tim and Eric that asked fans to see B$M if there was an offering theater within 50 miles of their home. By signing the pledge you would also promise to tell at least 4 friends about the movie, bring a family member or close friend with you, not torrent the movie, and not see the movie The Lorax (this was the competing movie on opening weekend).
The pledge was distributed via viral video, and of course, promoted through Twitter and YouTube. Tim and Eric asked fans to make their own viral videos and send them to the B$M movie YouTube channel. On top of all this, Tim and Eric used their celebrity status to get fellow stars to sign the pledge. People like Elijah Wood, Aziz Ansari, and Paul Rudd made their own home videos and posted them online, attempting their best Tim and Eric humor impressions.
I really like this strategy because it gives me a reason to not use a bit torrent to steal their movie. I know lots of people torrent movies, but the fact that Tim and Eric specifically asked their fans not to is important. It sways me to respect their product more, and ultimately will make them more money. It’s all about respect, and Tim and Eric know how to cultivate it.
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braindeadend asked: You have.. two tumblrs.. I'm.. confused..
FortierAd is for my Creative Strategist class…. for advertising… it’ll be only ad stuff so follow if you dare!
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rAd: 1. Mystery in Advertising →
So simple, yet so vague. This viral video is for the new movie Prometheus, but you wouldn’t know that by looking at it. It came out about a month ago, while hype for the movie was relatively low, so personally it took me a little digging to make the connection to Ridley Scott’s new…
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Funny how stuff like this works. By “stuff”, I mean information. It doesn’t affect anything. It just makes you think differently for a temporary amount of time, except for the those few pieces of information that change you forever. But even then, after a certain point in your life you can’t really be permanently influenced by anything.
This is one view I have towards maturation. But just one. I have other contrasting ideas on the evolution, but right now this is the one that is speaking to me.




